It is a recognition of IndiGo’s efforts in ensuring the highest degree of customer engagement and experience during the pandemic.īronze at Fulcrum Awards 2021, for the ‘Lean Clean Flying Machine’ campaign in the Best Management of Crisis, categoryįulcrum Awards provide a platform for applauding individuals and teams who worked relentlessly throughout the year on impactful Public Relations campaigns. The award is given after careful and meticulous scrutiny of campaigns by marketing experts who assess entries on parameters such as talent, creativity, relevance, and execution. This award recognises the skills that result in excellent marketing work across industries in the past year by professionals. Gold at ET Shark Awards 2021, for our ‘Lean Clean Flying Machine’ campaign under the Customer Engagement & Experience Campaign category On Look Long they’ll find a creative partnership certain of its bearings, forging a way forward.IndiGo wins a Gold at ET Shark Awards 2021, a Bronze at Fulcrum Awards 2021 and a Bronze at the 5th edition of ‘Indian Content Marketing Awards 2021’, for our campaign ‘Lean Clean Flying Machine’ As one bar band once put it, “We go to the doctor, we go to the mountains…we go to the Bible, we go through the work out.” For millions, they go to Indigo Girls. The phenomenon epitomizes the sense of belonging and celebration that Indigo Girls’ music radiates. With the highly anticipated return of live music, soon the night sky over amphitheaters all across the country will fill once again with those collective voices raised in song. As time has gone on, our audience has become more expansive and diverse which gives me a great sense of joy.” Jubilant crowd singalongs that often overpower the band itself are a trademark of Indigo Girls concerts. “Let’s lament our limitations, but let’s also look beyond what’s right in front of us, take the long view of things, and strive to do better. “People feel lost in these political times,” explains Saliers. “We are so inspired by younger artists and while our lyrics and writing approach may change, our passion for music feels the same as it did when we were 25-years-old.”Īmidst our often-terrifying present, Look Long is a musical balm for those of us in search of a daily refuge, an hour or two when we can engage with something that brings us joy, perspective, or maybe just calm. “We joke about being old, but what is old when it comes to music? We’re still a bar band at heart,” says Saliers. Over a thirty-five-year career that began in clubs around their native Atlanta, Georgia, the Grammy-winning duo has recorded sixteen studio albums (seven gold, four platinum, one double platinum), sold over 15 million records, and built a dedicated, enduring following. Released in 1989, Indigo Girls' eponymous major label debut sold over two million units under the power of singles “Closer to Fine” and “Kid Fears” and turned Indigo Girls into one of the most successful folk duos in history. “I’m a little bit left of the ‘salt of the earth’ / That’s alright, I’ll prove my worth,” she sings. “Shit Kickin’” is a nuanced love letter to Ray’s Southern heritage. “When We Were Writers” recounts the flying sparks and passion Saliers felt as a young college student when the duo first started performing together. Produced by John Reynolds (Sinéad O’Connor, Damien Dempsey) and recorded in the countryside outside Bath, England at Peter Gabriel’s Real World Studios, these eleven songs have a tender, revealing motion to them, as if they’re feeding into a Super 8 film projector, illuminating a darkened living room. “We’re shaped by our past what makes us who we are? And why?” “We’re fallible creatures shaped by the physics of life,” says Saliers. Look Long is a stirring and eclectic collection of songs that finds the duo of Amy Ray and Emily Saliers reunited in the studio with their strongest backing band to date as they chronicle their personal upbringings with more specificity and focus than they have on any previous song-cycle. On their 16th studio album, Indigo Girls tell their origin story.
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